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	<title>Lead Views - a B2B Lead Generation Blog</title>
	<link>http://www.leadformix.com/blog</link>
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		<title>The Art and Science of E-Mail Marketing for Small Businesses</title>
		<description><![CDATA[The Super Bowl, Patriots versus Giants, February 5th just 2 short weeks from the day they clinched the pinnacle spot in professional US Football.  Bill Belichick and Tom Coughlin will spend the 2 weeks prior to the game planning game-day strategy.  If you ask these coaches what’s their formula for success they’d tell you that it’s all in the fundamentals: planning, focus, and execution.  


Related posts:<ol><li><a href='http://www.leadformix.com/blog/2010/02/7-must-dos-when-generating-leads-through-email-marketing/' rel='bookmark' title='Permanent Link: 7 Must-dos When Generating Leads Through Email Marketing'>7 Must-dos When Generating Leads Through Email Marketing</a> <small>According to Direct Marketing Association, '2007 Response Rate Trends Report...</small></li>
<li><a href='http://www.leadformix.com/blog/2010/09/the-science-of-getting-retweeted/' rel='bookmark' title='Permanent Link: The Science of Getting ReTweeted'>The Science of Getting ReTweeted</a> <small>Twitter today is a very important social media sharing tool,...</small></li>
<li><a href='http://www.leadformix.com/blog/2012/01/top-challenges-content-marketers-face/' rel='bookmark' title='Permanent Link: Top Challenges Content Marketers Face'>Top Challenges Content Marketers Face</a> <small>There is a whole lot of marketing content out there...</small></li>
</ol>]]></description>
		<link>http://www.leadformix.com/blog/2012/01/the-art-and-science-of-e-mail-marketing-for-small-businesses-2/</link>
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		<title>Top Challenges Content Marketers Face</title>
		<description><![CDATA[There is a whole lot of marketing content out there &#8211; in all forms and sizes, across all kinds of channels, in different languages and formats, and targeting all kinds of audiences.  With the genesis of the Internet and social media, every person has become a content producer &#8211; clicking on publish or share button [...]


Related posts:<ol><li><a href='http://www.leadformix.com/blog/2011/12/4-things-b2b-marketers-should-focus-on-in-2012/' rel='bookmark' title='Permanent Link: 4 Things B2B Marketers Should Focus on in 2012'>4 Things B2B Marketers Should Focus on in 2012</a> <small>2012 is almost here and as I prepare myself to...</small></li>
<li><a href='http://www.leadformix.com/blog/2011/07/is-your-content-speaking-to-your-target-audience/' rel='bookmark' title='Permanent Link: Is Your Content Speaking to your Target Audience?'>Is Your Content Speaking to your Target Audience?</a> <small>The corporate website is the digital face of your company...</small></li>
<li><a href='http://www.leadformix.com/blog/2011/06/is-your-content-strategy-aligned-to-your-prospect%e2%80%99s-buying-cycle/' rel='bookmark' title='Permanent Link: Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle?'>Is Your Content Strategy Aligned to Your Prospect’s Buying Cycle?</a> <small>Every B2B marketer acknowledges the importance of strong content in...</small></li>
</ol>]]></description>
		<link>http://www.leadformix.com/blog/2012/01/top-challenges-content-marketers-face/</link>
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		<title>Joining the Cloud family to enable Sales effectiveness</title>
		<description><![CDATA[Dear Readers, I write today’s post with a feeling of pride and excitement. I’m proud that LeadFormix is now part of CallidusCloud, the leader in sales effectiveness and cloud computing. I’m excited about LeadFormix’s prospects for the future, given the close synergies Callidus Software and LeadFormix share. CallidusCloud delivers a comprehensive SaaS suite designed to [...]


Related posts:<ol><li><a href='http://www.leadformix.com/blog/2011/12/4-things-b2b-marketers-should-focus-on-in-2012/' rel='bookmark' title='Permanent Link: 4 Things B2B Marketers Should Focus on in 2012'>4 Things B2B Marketers Should Focus on in 2012</a> <small>2012 is almost here and as I prepare myself to...</small></li>
<li><a href='http://www.leadformix.com/blog/2011/03/identify-engage-convert-your-web-traffic-into-qualified-sales-leads/' rel='bookmark' title='Permanent Link: Identify, Engage &#038; Convert Your Web Traffic Into Qualified Sales Leads'>Identify, Engage &#038; Convert Your Web Traffic Into Qualified Sales Leads</a> <small>Your website analytics tool tells you, there are thousands of...</small></li>
<li><a href='http://www.leadformix.com/blog/2010/10/inside-sales-team-unsung-heroes/' rel='bookmark' title='Permanent Link: Inside Sales Team &#8211; Unsung Heroes?'>Inside Sales Team &#8211; Unsung Heroes?</a> <small>Inside Sales teams are often just associated with 'cold calling'...</small></li>
</ol>]]></description>
		<link>http://www.leadformix.com/blog/2012/01/joining-the-cloud-family-to-enable-sales-effectiveness/</link>
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		<title>Dr. Seuss’s Book of Nonsense for Marketers</title>
		<description><![CDATA[“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living. It&#8217;s a way of looking at life through the wrong end of a telescope, which is what I do, and that enables you to laugh at life&#8217;s realities.” Dr. Seuss That, as marketers, we thought, would be an apt way [...]


No related posts.]]></description>
		<link>http://www.leadformix.com/blog/2011/12/dr-seuss%e2%80%99s-book-of-nonsense-for-marketers/</link>
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		<title>Top 14 Must-Do Content Strategies for 2012</title>
		<description><![CDATA[Sure, we know content is king! Articles&#8230; Whitepapers&#8230; Case studies&#8230;Been there done that. Surely there are other content formats you can use! Here is a list of top content elements (in no particular order) you can experiment with in 2012. This list has been collated after thorough research and is based on statistics obtained from various [...]


No related posts.]]></description>
		<link>http://www.leadformix.com/blog/2011/12/top-14-must-do-content-strategies-for-2012-2/</link>
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		<title>4 Things B2B Marketers Should Focus on in 2012</title>
		<description><![CDATA[2012 is almost here and as I prepare myself to celebrate the holiday season with my family and friends, I can’t help but think of all the things I would like to achieve in the coming year. I think most B2B marketers would agree that for us, it feels like Christmas every time we manage [...]


Related posts:<ol><li><a href='http://www.leadformix.com/blog/2011/11/don%e2%80%99t-let-your-b2b-marketing-lose-steam-this-holiday-season/' rel='bookmark' title='Permanent Link: Don’t let your B2B Marketing lose steam this Holiday Season!'>Don’t let your B2B Marketing lose steam this Holiday Season!</a> <small>Dear Readers, Hope you had a fabulous Thanksgiving weekend, with...</small></li>
<li><a href='http://www.leadformix.com/blog/2011/05/changing-dynamics-%e2%80%93-the-rise-of-new-b2b-marketing-funnel/' rel='bookmark' title='Permanent Link: Changing Dynamics – The Rise of New B2B Marketing Funnel'>Changing Dynamics – The Rise of New B2B Marketing Funnel</a> <small>With advent of marketing automation; increasingly marketers are looking at...</small></li>
<li><a href='http://www.leadformix.com/blog/2010/12/b2b-marketing-lead-generation-predictions-for-2011/' rel='bookmark' title='Permanent Link: B2B Marketing &amp; Lead Generation predictions for 2011!'>B2B Marketing &amp; Lead Generation predictions for 2011!</a> <small>Considering 2010 was such a happening year for B2B marketers,...</small></li>
</ol>]]></description>
		<link>http://www.leadformix.com/blog/2011/12/4-things-b2b-marketers-should-focus-on-in-2012/</link>
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		<title>Don’t let your B2B Marketing lose steam this Holiday Season!</title>
		<description><![CDATA[Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends. Thanksgiving marks the start of the holiday season; which is synonymous for quality family time and the time for unwinding and planning ahead for the New Year. For B2B businesses, it’s a mad dash towards meeting those yearly targets with sales guys [...]


Related posts:<ol><li><a href='http://www.leadformix.com/blog/2011/09/6-reasons-why-your-organization-might-need-a-marketing-automation-solution/' rel='bookmark' title='Permanent Link: 6 reasons why your organization might need a Marketing Automation Solution'>6 reasons why your organization might need a Marketing Automation Solution</a> <small>In a world where every day hundreds of ideas, products...</small></li>
<li><a href='http://www.leadformix.com/blog/2011/09/6-reasons-why-your-organization-might-need-a-marketing-automation-solution/' rel='bookmark' title='Permanent Link: 6 reasons why your organization might need a Marketing Automation Solution'>6 reasons why your organization might need a Marketing Automation Solution</a> <small>In a world where every day hundreds of ideas, products...</small></li>
<li><a href='http://www.leadformix.com/blog/2011/11/when-should-you-really-think-about-marketing/' rel='bookmark' title='Permanent Link: When Should You Really Think About Marketing?'>When Should You Really Think About Marketing?</a> <small>I am sure, all of you readers are familiar with...</small></li>
</ol>]]></description>
		<link>http://www.leadformix.com/blog/2011/11/don%e2%80%99t-let-your-b2b-marketing-lose-steam-this-holiday-season/</link>
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		<title>When Should You Really Think About Marketing?</title>
		<description><![CDATA[I am sure, all of you readers are familiar with what is marketing and what it does, but like most obvious and in the face things, marketing is known more for the showman ship activities it undertakes to create a buzz for its users. Many a times people forget to that the role marketing plays and its contribution in a company's success story goes beyond the campaigns it creates.

In this post, I have tried to put down my understanding of what marketing really does and why it is such an integral part of not just your brand's success story but your company's successful history.


Related posts:<ol><li><a href='http://www.leadformix.com/blog/2010/10/ending-the-sales-marketing-blame-game/' rel='bookmark' title='Permanent Link: Ending the Sales &amp; Marketing Blame Game'>Ending the Sales &amp; Marketing Blame Game</a> <small>Every company which has marketing and sales departments has at...</small></li>
<li><a href='http://www.leadformix.com/blog/2010/10/ending-the-sales-marketing-blame-game/' rel='bookmark' title='Permanent Link: Ending the Sales &amp; Marketing Blame Game'>Ending the Sales &amp; Marketing Blame Game</a> <small>Every company which has marketing and sales departments has at...</small></li>
<li><a href='http://www.leadformix.com/blog/2010/10/ending-the-sales-marketing-blame-game/' rel='bookmark' title='Permanent Link: Ending the Sales &amp; Marketing Blame Game'>Ending the Sales &amp; Marketing Blame Game</a> <small>Every company which has marketing and sales departments has at...</small></li>
</ol>]]></description>
		<link>http://www.leadformix.com/blog/2011/11/when-should-you-really-think-about-marketing/</link>
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		<title>Think Like Your Customer: Aligning Selling to Buying Process</title>
		<description><![CDATA[A while back I read Bill Stinnett’s excellent book, Think Like Your Customer, which should be required reading for anyone in Sales and Marketing, especially if you market high-value products and services. A glaring Marketing Operations disconnect for many companies is our tendency to over-focus on What and How we want to sell, when we really need [...]


Related posts:<ol><li><a href='http://www.leadformix.com/blog/2010/12/a-model-for-aligning-sales-and-marketing-processes/' rel='bookmark' title='Permanent Link: A Model for Aligning Sales and Marketing Processes'>A Model for Aligning Sales and Marketing Processes</a> <small>Sales and Marketing alignment is a complex issue involving culture,...</small></li>
<li><a href='http://www.leadformix.com/blog/2010/12/a-model-for-aligning-sales-and-marketing-processes/' rel='bookmark' title='Permanent Link: A Model for Aligning Sales and Marketing Processes'>A Model for Aligning Sales and Marketing Processes</a> <small>Sales and Marketing alignment is a complex issue involving culture,...</small></li>
<li><a href='http://www.leadformix.com/blog/2010/10/ending-the-sales-marketing-blame-game/' rel='bookmark' title='Permanent Link: Ending the Sales &amp; Marketing Blame Game'>Ending the Sales &amp; Marketing Blame Game</a> <small>Every company which has marketing and sales departments has at...</small></li>
</ol>]]></description>
		<link>http://www.leadformix.com/blog/2011/11/think-like-your-customer-aligning-selling-to-buying-process/</link>
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		<title>Drip By Drip Convert Your Leads!</title>
		<description><![CDATA[The process of drip marketing itself might be very simple but it requires a well planned and panned out campaign strategy which details out everything from the content to be sent to different leads  based on their buyer stage to the frequency of these emails/marketing communication.


Related posts:<ol><li><a href='http://www.leadformix.com/blog/2011/03/identify-engage-convert-your-web-traffic-into-qualified-sales-leads/' rel='bookmark' title='Permanent Link: Identify, Engage &#038; Convert Your Web Traffic Into Qualified Sales Leads'>Identify, Engage &#038; Convert Your Web Traffic Into Qualified Sales Leads</a> <small>Your website analytics tool tells you, there are thousands of...</small></li>
<li><a href='http://www.leadformix.com/blog/2011/03/identify-engage-convert-your-web-traffic-into-qualified-sales-leads/' rel='bookmark' title='Permanent Link: Identify, Engage &#038; Convert Your Web Traffic Into Qualified Sales Leads'>Identify, Engage &#038; Convert Your Web Traffic Into Qualified Sales Leads</a> <small>Your website analytics tool tells you, there are thousands of...</small></li>
<li><a href='http://www.leadformix.com/blog/2011/02/what-not-to-do-in-drip-campaigns/' rel='bookmark' title='Permanent Link: What Not To Do In Drip Campaigns'>What Not To Do In Drip Campaigns</a> <small>I recently read on About.com an article by Laura Lake...</small></li>
</ol>]]></description>
		<link>http://www.leadformix.com/blog/2011/10/drip-by-drip-convert-your-leads/</link>
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