Today building brands is a tough job, with almost anyone who has a voice having an open forum, to compliment and to slander and everyone who matter to your business – competitors, prospects and other stakeholders watching you so closely , even the minutest slip can ruin years of efforts and your company’s success story.

We live in times where tweets and status updates decide the topics of discussion around the world – spreading information like fire, sans boundaries and nationalities, and putting up all our claims for scrutiny by hundreds and thousands, with or without our consent. Watching our words and sticking to facts, is a survival tip we all can use.