Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites. For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving [...]
Author Archive
Don’t let your B2B Marketing lose steam this Holiday Season!
Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends. Thanksgiving marks the start of the holiday season; which is synonymous for quality family time and the time for unwinding and planning ahead for the New Year. For B2B businesses, it’s a mad dash towards meeting those yearly targets with sales guys [...]
Stay Hungry; Stay Foolish To Engage Better With Your Website Visitor
This post is a tribute to one of the greatest visionaries of our times, a revolutionary who changed the way people experience technology today – Steve Jobs. Apart from some of his remarkable innovations, Steve Jobs left his followers and fellow businessmen another legacy, his inspirational outlook towards life and his business acumen, which were often reflected in some of his memorable quotes.
I would like to take some of Steve’s stimulating views and see how I can apply them to B2B Marketing.
In this post I have tried to put down 5 valuable website marketing lessons that we can learn from Steve Jobs’.
Content Curation Best Practices
he proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. Today, the situation is exactly the opposite. The Internet has made a publisher of each one of us. We now have a problem of plenty – there is too much information available for consumers but it is scattered across the web in different forms, across social networks, and in different languages. And now the new challenge for marketers is to make themselves visible to their consumers in this information deluge.
So how does one handle this information overload and how do B2B marketers compete to stay on the top of search results, in this continuous flood of content that will only increase by the day? One new tactic that is gaining popularity in recent years is that of Content Curation.
Is Your Content Speaking to your Target Audience?
The corporate website is the digital face of your company through which you engage with your audience, tell them who you are, what you stand for and share with them your expertise and experience. Now go back and check your website and see if your content is in line with this definition- especially the point about ‘engaging’ with your ‘audience’.
Inbound or Outbound – When It Really Matters
I came across this interesting question on a popular forum– “Are webinars an inbound or outbound marketing technique? Or both?” The question and the corresponding responses is what triggered the idea for today’s blog post. There is a lot of literature available online, including detailed reports that talk about inbound vs. outbound marketing and why the [...]
Multidimensional Content Strategy for Content ‘Inside’ Your Website and ‘Outside’
The definition of what constitutes great content has changed dramatically in today’s people driven economy. Yes, it is still important to have content of high quality, but what’s most important is how many people have read and reacted to this content. You might have spent weeks coming up with that thought leadership piece which includes [...]
