“Tonight we set aside petty differences, forget old feuds and start new ones” said Bob Hope famously, hosting the Oscars in 1971. Year after year, for 84 years, the Oscars have been all about honoring the best in the world of cinema. As for the show, in its long run, it has reinvented itself many [...]
Author Archive
Dr. Seuss’s Book of Nonsense for Marketers
“I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living. It’s a way of looking at life through the wrong end of a telescope, which is what I do, and that enables you to laugh at life’s realities.” Dr. Seuss That, as marketers, we thought, would be an apt way [...]
Top 14 Must-Do Content Strategies for 2012
Sure, we know content is king! Articles… Whitepapers… Case studies…Been there done that. Surely there are other content formats you can use! Here is a list of top content elements (in no particular order) you can experiment with in 2012. This list has been collated after thorough research and is based on statistics obtained from various [...]
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