2012 is almost here and as I prepare myself to celebrate the holiday season with my family and friends, I can’t help but think of all the things I would like to achieve in the coming year. I think most B2B marketers would agree that for us, it feels like Christmas every time we manage [...]
Author Archive
When Should You Really Think About Marketing?
I am sure, all of you readers are familiar with what is marketing and what it does, but like most obvious and in the face things, marketing is known more for the showman ship activities it undertakes to create a buzz for its users. Many a times people forget to that the role marketing plays and its contribution in a company’s success story goes beyond the campaigns it creates.
In this post, I have tried to put down my understanding of what marketing really does and why it is such an integral part of not just your brand’s success story but your company’s successful history.
Drip By Drip Convert Your Leads!
The process of drip marketing itself might be very simple but it requires a well planned and panned out campaign strategy which details out everything from the content to be sent to different leads based on their buyer stage to the frequency of these emails/marketing communication.
6 reasons why your organization might need a Marketing Automation Solution
In a world where every day hundreds of ideas, products and business solutions take shape and hundreds more make a beeline for our fleeting attention, it is essential to know which of these merit the time and resources spent in exploring their worthiness and their relevance in our organization’s scheme of priorities.
This post is an effort to put down the kind of problems the marketing automation tool is capable of addressing and the kind of organizations who should opt for this solution, if it is in alignment with their overall objectives and budget constraints.
Demand Generation Necessary For Lead Generation!
I am often asked by clients on what is the difference between Demand Generation and Lead Generation when the end goal for both activities is to increase sales and revenue for a company. A valid observation.
In this post, I make an attempt to explain the various factors that differentiate Demand Generation from Lead Generation, and why one is important for the other to succeed
Marketing Automation Is No Genie In A Lamp!
personally think that like, charity, good manners etc. even a good purchase decision begins at home or in this case within your company.
Apart from clarity on the problem at hand and the possible solutions that will help resolve it, it is important to understand how adaptive your company and your resources would be to a solution. This will ensure, that you will buy a solution which is least disruptive in your work environment and yet delivers all that it promises.
In this post I would like to discuss, which kinds of companies or CMOs should never opt for a marketing automation solution….because for them, it would be both a waste time and money. If you think your company identifies itself with any of the below mentioned mindset descriptions, then maybe its time you gave up on even considering buying a marketing automation solution, unless of course you decide to change your outlook.
Build Lead Personas For Better Lead Nurturing
If you are ready to spend some time on putting together your lead nurturing campaigns there is a great marketing tactic, which can really improve the quality and success rate of your campaigns.
The B2C industry has always relied on building buyer personas, which then become the core of all their marketing programs. This method of breaking down you prospects into different groups based on their demographics, interests, motivations etc. can go a long way in customizing your messaging to their needs and ensuring they in turn identify with the messaging and respond to it.
When applied to B2B, building lead/corporate personas based on the size of the company, industry type, their search query, expressed intent etc. can help marketing teams customize their messaging in a way that is in line with the needs of their leads. You can also add your product use case scenarios if possible for the personas you create, this will help you pre-empt a need and offer a more relevant solution than a generic one.
