Top 100 Spam Trigger Words and Phrases to Avoid

Most ISPs and email clients use various filters to scan incoming email to determine if they should be delivered to the Inbox or Spam folder. The spam filters check for spam triggering words in the subject line and email content based on their weightage. Spam words carry a weightage and not all are of equal importance.

Let’s take a look at the top 100 spam triggering words and phrases. The top 50, which carry the most weightage have been listed separately. We’ve tested thoroughly and have found that Server filters like Spam Assassin, Postini; Gateway filters like IronPort, Barracuda; along with Desktop Client Filters like Outlook watch out for these phrases. These words and phrases are more likely to trigger a spam score and cause email blocking or bulking issues.

50 Spam Words That You Should Never Use

1. !!!

2. $$$

3. 100% free

4. Act now!

5. ALL CAPITALS

6. All natural

7. As seen on

8. Attention

9. Bad credit

10. Bargain

11. Best price

12. Billion

13. Certified

14. Cost

15. Dear friend

16. Decision

17. Discount

18. Double your income

19. E.x.t.r.a. Punctuation

20. Eliminate debt

21. Extra income

22. Fast cash

23. Fees

24. Financial freedom

25. FREE

26. Guarantee

27. Hot

28. Increase

29. Join millions

30. Lose weight

31. Lowest price

32. Make money fast

33. Marketing

34. Million dollars

35. Money

36. Money making

37. No medical exams

38. No purchase necessary

39. Online pharmacy

40. Opportunity

41. Partners

42. Performance

43. Rates

44. Satisfaction guaranteed

45. Search engine listings

46. Selling

47. Success

48. T e x t w i t h g a p s

49. Trial

50. Visit our website

Another 50 Spam Words to Avoid

The 50 words and phrases mentioned below may or may not trigger a spam score but these are more often found in Spam emails and are best avoided.

51. #1

52. 4U

53. 50% off

54. Accept credit cards

55. Additional income

56. Affordable

57. All new

58. Apply now

59. Apply online

60. Be your own boss

61. Buy direct

62. Call free

63. Cancel at anytime

64. Cash bonus

65. Cheap

66. Click here

67. Congratulations

68. Direct email

69. Direct marketing

70. Don’t hesitate!

71. Drastically reduced

72. Earn $

73. Full refund

74. Get it now

75. Gift certificate

76. Great offer

77. Home based

78. Incredible deal

79. Information you requested

80. Insurance

81. Investment

82. Limited time offer

83. Message contains

84. No age restrictions

85. No experience

86. No gimmicks

87. No hidden costs

88. No questions asked

89. Offer

90. Online degree

91. Online marketing

92. Order Now

93. Passwords

94. Please read

95. Risk free

96. Save $

97. Serious cash

98. Special promotion

99. Urgent

100. Web traffic

Choose your words wisely!

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