As 2012 draws to a close, what will you remember it for?
Will you celebrate the invisible horse dance or a reelected President? Will newsjacks go out of vogue after brands showed poor taste in the wake of Hurricane Sandy? Which were the best social media campaigns of the year? Can you learn anything from them?
We give you six roundups to read ahead of the holidays.
What can B2B brands learn from Lance Armstrong? Find out in our Best and Worst Stories of 2012 – What Can B2B Brands Learn From Them?
Will the trendy lead generation techniques such as visually rich, Infographics and Pinterest be relevant in the years to come? Read our Trendy Lead Generation Techniques of 2012to know our verdict.
What happened in B2B marketing during the year? What job roles became hot? What new models have turned integral to demand generation? Marketing budgets increased this year but will they continue to do so? To recap here’s B2B Marketing 2012 Wrap-Up.
Marketing automation gained increased relevance this year as the product grew more dynamic and versatile. The sector grew a smart 60%. For a roundup read Marketing Automation 2012 Wrap-Up.
Companies, non profits and organizations alike, crafted some smart and catchy social media campaigns. They used the power of social media to tell stories, engage audiences and create cyber activists. We compiled a neat list of the Top Social Media Campaigns of 2012. Also check out five Unusual Social Media Moments of 2012 where brands cornered in a tight spot, managed to turn things around with grace and good humor.
Hope you savor our roundups and enjoy the aftertaste. Happy holidays!
List of Roundups: