Like Lady Gaga, Social media has rocked the B2B World, there is enough that’s being written about it, strategies, methodologies, success stories, tips, measuring ROI. It doesn’t really matter, if you think social media is overrated and fails to meet the established definitions of B2B marketing, there is no way you can ignore it. According to most online marketers, analysts and soothsayers, it is the ‘it’ thing; If your are not on the social media boat yet, you probably don’t even deserve a mention. Having said that, as companies who are accountable for every penny spent in the name of marketing, measuring it up against the returns it brings in, it is reasonable to question, if social media is really all the things it is projected to be ? And if it is, how do you make sure, that as a company you too benefit from this phenomenal social revolution.