The problem with most marketers is that, the moment they find a new medium or a new channel which is popular with their target audience, they make it the epicenter of their promotional efforts. But if you check – the most successful social media campaigns were those which stayed away from self promotion and offered value to their readers and followers in the form of rich content, research, experience or sheer entertainment.
Archive for June, 2010
Of Hunters and Farmers – Lead Cultivation Comes Of Age
It is interesting to note how two seemingly unrelated words, thrown together, will in due course often gain acceptance and acquire an industry’s stamp of approval. I bring this up because I recently came across the term; “Lead Cultivation” and it got me thinking about the meaning of the phrase. I also recall a conversation [...]
Marketing Automation 2.0 – When Sales Met Marketing!
I recently came across IDC’s Sales Enablement presentation put together in 2009. While the findings are more than a year old, I feel much of it is still relevant to this space. In the presentation IDC defines Sales Enablement as – “the delivery of the right information to the right person at the right time [...]
