Today a lot of B2B companies are opting for marketing automation solutions. Makes good business sense, why lose out on those possible sales opportunities when you are doing everything possible to drive traffic to your website. But there is a serious problem, with the perception that is associated with using a marketing automation solution. For some [...]
Archive for April, 2010
Read Your Prospect’s Mind
As marketing professionals it is often inevitable to fantasize about days when everything will go just as we dream – our campaigns getting our brand a lot of visibility, a lot of buyers queuing up to buy our company products and as a result of these successful campaigns, we getting nominated for the best marketer [...]
Salesforce’s ‘LEAD’ing intentions!
Salesforce.com on Wednesday announced its definitive decision to buy Jigsaw, the business data provider for $142 Million in cash, plus a performance-based earn out of up to 10% of the purchase-price. The deal is expected to close in the second quarter of fiscal year 2011. The announcement caught a lot of people by surprise because [...]
Baits – your gateway to more qualified leads
Lead generation is critical to the survival of any B2B company, keeping the sales funnel full with qualified leads is something few companies can dare to ignore.Companies spend huge amounts of money on marketing to promote their offerings and to get people to view their website ‘for more information’. Of these many visitors who come [...]
LeadFormix Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
Excitement is running high at the annual SuiteCloud conference sponsored by NetSuite taking place this week in San Francisco. I am excited to be here because LeadFormix has successfully integrated with NetSuite’s cloud computing platform. And LeadFormix is a featured application at the event and on NetSuite’s SuiteApp.com portal. Lots of buzz here about cloud-based CRM and marketing automation…not that [...]
What’s the marketing objective – Lead Generation or Brand Awareness?
Marketing is a very broad term and includes a lot of different activities and channels, like advertising, PR, Social Media engagements, SEO, SEM, etc. These activities achieve two objectives for any company – Brand awareness and/or Lead generation. Since, achieving both these objectives entail similar set of activities, disappointment is often inevitable when a certain [...]
Traditional Scoring – Not The Right Technique For Finding ‘Hot’ Leads!
The premise for the existence of Marketing Automation solutions is that before any purchase decision, the buyer will visit a company website at least once. And it is this visit that marketing automation platforms promise to capture as leads for a company to pursue. But many a times this very purpose is defeated by the [...]
