LeadForce1 Takes Wing!

Filed under: LF1 Updates — Srihari Kumar

Friends,

About two years ago, we started building an airplane called LeadForce1. We coined the term “LeadForce1″ to symbolize our vision of delivering the fastest route to success in online lead generation for B2B focused enterprises.

Our vision was based on personal experience managing online marketing campaigns for over 130 companies and the challenges we faced thereof.

We are finally ready to take the wraps off this beautiful jet today. It has been an amazing experience putting together LeadForce1 which has demanded an incredible amount of attention to detail in putting together seemingly insignificant nuts and bolts. In this process, I have come to realize that we have an incredibly gifted and talented world class team in engineering, marketing, customer success, sales, and operations.

Just a couple of weeks ago, at a sales meeting, the prospect told me, “we looked at about 7 different marketing automation and B2B lead gen vendors and we have finally decided to go with LeadForce1″. Several other prospects and customers have often said, “LeadForce1 is the Ferrari of the B2B Marketing Automation and Lead Generation space” and “LeadForce1 is a critical piece of our sales and marketing efforts now”.  It is such feedback  that makes this long journey a really rewarding experience.

About a year ago, when we were still fairly small, I wasn’t sure whether LeadForce1 is something our customers relied on every single day. I got my confirmation after every new release of LeadForce1, when customers  emailed or called me at 5 am in the morning reporting a bug in our new release.

This was truly gratifying and exhilarating because this meant that LeadForce1 was being used by salespeople, VPs of Sales, VPs of Marketing, Directors of Marketing, Marketing Managers, and even CEOs as I used to hear from all of them about the bugs!

As a teenager, I successfully represented my college and my state in swimming and I used to draw inspiration from the American swimmer Matt Biondi’s quote that said “Enjoy the journey, enjoy ever moment, and quit worrying about winning and losing”. In knowing that we are adding value to our customers everyday, we at LeadForce1, are enjoying this journey.

Here’s to you all!

LeadForce1 Team at our Santa Clara office