Archive for March, 2010

Why Sales is from Mars & Marketing from Venus???

March 20th, 2010 Merlin Francis 2 Comments

At the recent IDC Directions 2010 conference – there was a lot of buzz about the Sales and Marketing disconnect in organizations and one of the phrases that caught my attention was – ‘Sales is from Mars and Marketing from Venus’.

I have discussed a couple of times on this blog, on how sales and marketing teams can come over their reservations and be more supportive of each other for the greater good of the organization.

Thinking deeper on this I realized that, maybe the title of John Gray’s book is not just a phrase to describe this divide but in some ways can help us understand the underlying reasons for this great divide as well.

The analysis presented in this post are my own observations, and any resemblance to any living species is purely intentional.

If we evaluate and compare the characteristics of these two teams with the main protagonists of Gray’s book – Men and Women, we will see some distinct similarities. Based on my analysis – I can safely say – Sales like Men are from Mars and Marketing like Women are from Venus…


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Posted in Sales – Marketing Alignment | Tags: , , , , , ,

Websites of the Future – Trends to look out for!

March 17th, 2010 Shreesha 4 Comments

A more informed and evolved customer is slowly changing the way companies market their products – customization and customer centric approach is the future trend. How soon you get across to a customer with the information he is seeking is going to be key to the success of any company and its website.


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Posted in Future trends | Tags: , , , , , , , ,

From ‘Website’ analytics to ‘Lead’ analytics

March 11th, 2010 Shreesha No Comments

The websites have undergone a major change, going beyond the static online brochure of the organization they used to be, they have emerged as a experiential hub for their visitors – with dynamic content and design that focus on the interests of the visitor giving every visitor a very customized experience.

In this changed scenario the old click statistics don’t help the marketer in understanding the visitor or the purpose of his visit. What marketers now need is a VISITOR SNAPSHOT.


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Posted in Analytics | Tags: , , , , , , ,

LeadFormix Takes Wing!

March 9th, 2010 Srihari No Comments

About two years ago, we started building an airplane called LeadForce1. We coined the term “LeadForce1″ to symbolize our vision of delivering the fastest route to success in online lead generation for B2B focused enterprises.

Our vision was based on personal experience managing online marketing campaigns for over 130 companies and the challenges we faced thereof.

We are finally ready to take the wraps off this beautiful jet today. It has been an amazing experience putting together LeadForce1 which has demanded an incredible amount of attention to detail in putting together seemingly insignificant nuts and bolts. In this process, I have come to realize that we have an incredibly gifted and talented world class team in engineering, marketing, customer success, sales, and operations.


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Posted in LeadFormix Updates |

Striking a balance between Quality vs. Quantity in Lead Generation

March 8th, 2010 Brian Warren 1 Comment

While company to company focus will vary between quality and quantity, the key to maximizing your lead generation pipeline actually lies in striking a healthy balance between both.


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Posted in Lead Generation | Tags: , , , ,

‘Intent’ Inference – Changing The Future of B2B Sales & Marketing!

March 6th, 2010 Merlin Francis No Comments

Being able to find the intent of a website visitor will act as a boon for B2b companies. Since B2b decisions are driven by a lot of research, deliberation, negotiations and by multiple decision makers, knowing whats on your prospects’ mind will help companies to plan their marketing campaigns, Lead management programs around the needs of the prospect rather than their own solution. Actions can be taken in real-time and will save companies a lot of time and resources

Social media revolutionized the way B2C companies , did business, marketed their products and engaged with their end customers. It helped them understand the needs of their customers better.

‘Intent Web’ or ‘Intent Inference services’ will do the same for B2B companies – it will change the way they engage their prospects and pitch to them for business. Intent will drive customization at all levels, bringing the customer back into the focus, giving him only what is relevant to him, doing away with all the information clutter.


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Posted in Future trends | Tags: , , , , , , , , , , , ,

Winning Content Strategies for Online Marketing

March 3rd, 2010 John Armstrong No Comments

For an online company, marketing does not end with a detailed campaign management program alone. The real marketing challenge lies in creating content strategies that will ensure readability and sustain interest in the company or product. Developing compelling, innovative and dialog-based content are key goals to keep in mind when crafting online content strategies.


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Posted in B2B Marketing Online | Tags: , , ,
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