The Sales and Marketing disconnect is a reason of concern for most B2B companies. These two divisions which need to compliment each other’s effort often end up being at logger heads, with each under estimating the efforts of the other.
This disconnect between Sales and Marketing can be attributed to several factors – the most significant being, in most set-ups these teams work in isolation. Marketing’s job is to generate demand for the company’s solution, drive prospects down the sales funnel, and the Sales team’s job is to convert these prospects into sales. Both the teams work individually passing on the baton once their individual tasks are completed.
Finding a common platform, which enables these two teams to collaborate in real time can help bridge this gap between marketing and sales within an Organization. Initiating processes which help these teams share more with each other can ensure increased productivity and higher conversions for the Organization.

But the sharing will happen only when both see some advantage in making that extra effort, below we discuss ways which will help these teams to become more efficient, just by sharing some basic feedback.