Don’t Know Who Your Website Visitors Are?

Are you in the dark about your website visitors? They seem to be your fans but you have no idea of who they are. This is not an ideal situation in a digital world where Lady Gaga knows all her little monsters and hails them with the monster claw. You would know these faceless, nameless [...]


Don’t Let Sales Fly Solo

If you’re a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to nurturing prospects, you may need to look for another line of work. This is old-school thinking and has no place in a 21st century integrated enterprise, especially if it uses a [...]


Social Media Advertising: Is It Worth It?

B2B companies have taken to social media no-holds-barred with budget increases year-on-year. But, what about social media advertising? The jury is still out on that one. Social media advertising sure has its advantages. It’s cheap and shows immediate results. Read Should You Advertise on Social Media? to know the key advantages.


Mobile Strategy Gone Wild

Mobile-Marketing

Demand Generation Vs Lead Generation: Tell Them Apart

Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words? Here’s a post that will clearly lay out definitions, goals, responsibilities and plenty of examples so you are never blurry-eyed about the difference between demand generation and lead generation again. It [...]


Sales is Not Your Customer

Management consultants have been making noise for years about the importance of treating internal organizations and other employees as customers. The basic premise is sound: If people and organizations don’t work together in a productive and respectful manner, overall results will inevitably be poor. You could do much worse than adopting an enterprise-wide goal of [...]


Social Media That Caught Our Eye

There are many funny, unique and smart things that corporations and organizations have done on social media. The audience is the biggest judge in social media. The ultimate applause is a mountain of retweets, likes and +1s. We picked out five campaigns that caught our attention. Read Unusual Social Media Approaches and feel free to [...]


Why Marketers Need Iron Man’s Suit

In this week’s episode of the Demand Diva Digest Nichole tells you why Iron Man is her favorite super hero. If you ask her, all marketers need Iron Man’s suit. Want to know why? See the video.


20 Tips for Unbeatable Email Design

An email is hardly as memorable as a website. Often people only read what’s above the fold. Many email clients make your emails dull by blocking images. So how do you capture the attention of the reader even as he is constantly trying to clear his inbox? We give you a two-part series which covers [...]


How Often Should You Reach Out to a Lead?

Marketing teaches us that it takes at least seven touches to convert a cold lead into a sale. This means you need to engage with your form fills and offline suspects time and again to get them interested in your product, convince them of its efficacy and go for the sale. Follow up with your [...]


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