B2B companies have taken to social media no-holds-barred with budget increases year-on-year. But, what about social media advertising? The jury is still out on that one. Social media advertising sure has its advantages. It’s cheap and shows immediate results. Read Should You Advertise on Social Media? to know the key advantages.
Have you ever had to explain the difference between lead generation and demand generation? Were you left with a stutter and lost for words? Here’s a post that will clearly lay out definitions, goals, responsibilities and plenty of examples so you are never blurry-eyed about the difference between demand generation and lead generation again. It [...]
Management consultants have been making noise for years about the importance of treating internal organizations and other employees as customers. The basic premise is sound: If people and organizations don’t work together in a productive and respectful manner, overall results will inevitably be poor. You could do much worse than adopting an enterprise-wide goal of [...]
In this week’s episode of the Demand Diva Digest Nichole tells you why Iron Man is her favorite super hero. If you ask her, all marketers need Iron Man’s suit. Want to know why? See the video.
Marketing teaches us that it takes at least seven touches to convert a cold lead into a sale. This means you need to engage with your form fills and offline suspects time and again to get them interested in your product, convince them of its efficacy and go for the sale. Follow up with your [...]
If you still measure only the number of leads you generate from your lead generation efforts, you’ve been left behind. Measure lead quality, number of sales accepted leads, number of sales rejected leads and more. We give you a list of basic and advanced parameters you must measure to get your house in order. Read [...]