The Super Bowl, Patriots versus Giants, February 5th just 2 short weeks from the day they clinched the pinnacle spot in professional US Football. Bill Belichick and Tom Coughlin will spend the 2 weeks prior to the game planning game-day strategy. If you ask these coaches what’s their formula for success they’d tell you that it’s all in the fundamentals: planning, focus, and execution.
Joining the Cloud family to enable Sales effectiveness
Dear Readers, I write today’s post with a feeling of pride and excitement. I’m proud that LeadFormix is now part of CallidusCloud, the leader in sales effectiveness and cloud computing. I’m excited about LeadFormix’s prospects for the future, given the close synergies Callidus Software and LeadFormix share. CallidusCloud delivers a comprehensive SaaS suite designed to [...]
Don’t let your B2B Marketing lose steam this Holiday Season!
Dear Readers, Hope you had a fabulous Thanksgiving weekend, with family and friends. Thanksgiving marks the start of the holiday season; which is synonymous for quality family time and the time for unwinding and planning ahead for the New Year. For B2B businesses, it’s a mad dash towards meeting those yearly targets with sales guys [...]
When Should You Really Think About Marketing?
I am sure, all of you readers are familiar with what is marketing and what it does, but like most obvious and in the face things, marketing is known more for the showman ship activities it undertakes to create a buzz for its users. Many a times people forget to that the role marketing plays and its contribution in a company’s success story goes beyond the campaigns it creates.
In this post, I have tried to put down my understanding of what marketing really does and why it is such an integral part of not just your brand’s success story but your company’s successful history.
Drip By Drip Convert Your Leads!
The process of drip marketing itself might be very simple but it requires a well planned and panned out campaign strategy which details out everything from the content to be sent to different leads based on their buyer stage to the frequency of these emails/marketing communication.
