Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression. Is every data-intensive challenge a Big Data problem? Maybe not. Let’s move beyond the hype to [...]
Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series
This is the second of two posts about CMOs and the challenges they face. In first post, we reviewed our thoughts about how CMOs obtain their jobs; and we posed a question about how to approach that first day in the office. In this post, we’ll try to answer that question, especially in the context [...]
Is Your Funnel Sick? – Part 3 of Funnel Series
This is the third (and last) in a series of blog entries about sick sales funnels. In the first installment, I reviewed symptoms that may indicate the presence of illness. In the second, I discussed questions and issues that could point to a diagnosis. In this installment, I’ll prescribe cures to make the patient fit [...]
Is Your Funnel Sick? – Part 2 of Funnel Series
This is the second in a series of blog entries about sick sales funnels. In the first installment, I reviewed symptoms that may indicate the presence of illness. I cited a hypothetical example of a B-to-B marketing effort to Fortune 100 companies that yielded zero sales. What went wrong in that example? These questions may [...]
Old CMOs, New CMOs and Broken Marketing Organizations – Part 1 of CMO Series
This is the first in a series of posts about CMOs and the challenges they face. Our team recently spent time pondering common threads pertaining to broken marketing departments, CMOs who fix (or try to fix) them, and how executives in other functions perceive their performance. Some blog posts and articles from GigaOM, Tippingpoint Labs, [...]
