Online Behavioral Tracking and Analysis | LeadFormix

Behavioral tracking has been a key tool in B2C marketing for some time. The best example of implementation of behavioral tracking of B2C sites is Amazon.com. Targeted email campaigns from Amazon.com let users know when the items they are interested in, or have looked at in the past, go on sale. Campaigns like this are triggered by information gathered and analyzed by tracking the behavior of the online visitor.

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