Behavioral Analysis Lets You Know Your Online Visitors
Pioneered by Amazon.com, consumer behavioral analysishas been a key tool in B2C marketing for some years now. What started as an online bookstore became the world’s largest online retailer thanks to consumer behavior analysis. “The better you know yourcustomer, the better you can serve them and the more loyal they will become,” says Edward Russell in his book The Fundamentals of Marketing. The book has a case study on Amazon.com in which Russell credits “analytics” and “real-time, product recommendations” for the website’s success.
If you are in the B2B space, LeadFormix can help you do all that and more with its patented behavioral analysis tool. We can track and identify your anonymous website visitors. We provide both demographic as well as behavioral data on them.
Sales and Marketing Can Leverage Behavioral Analysis
LeadFormix captures the visitor’s fingerprint on your website. In-depth knowledge of the visitor provides a competitive advantage to sales and marketing teams, who can then customize a lead nurturing program.
Key offerings of LeadFormix’s Behavioral Analysis include:
- Provides name, designation, decision makers, contact details and geography.
- Tracks visited pages, time spent, keywords clicked on andthe source that led the visitor to your website.
- Assesses the website visitor's intent and interest in your product/service.
- Helps sales assess if a prospect is “sales-ready”.
- Provides invaluable guidance for lead nurturing programs.
Key Advantages include:
- Impressive dashboard provides an opportunity view apart from a lead view.
- Real-time collaboration- live connect with promising prospects.
- Real-time analytics.
- Sophisticated online campaign analytics.
- Superior ability to create a marketing partner network.
- Closely watches for up-sell opportunities.
Once you have identified and mapped your leads, LeadFormix also helps you build relationships with them using the following features:
- Email and Workflow Campaign – A multi-stage, automated, email marketing campaign solution that delivers the power of targeted and managed email. Our platform can initiate campaigns based on both implicit as well as explicit triggers.
- Lead Analytics – A comprehensive "buzz-generation" solution that creates awareness and visibility by leveraging several social media channels.
Capture your website visitor's fingerprint with LeadFormix.
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