Enhanced Drip Campaigns from LeadFormix

Are your Prospects Sales Ready? Know with Drip Campaigns

Using the Drip Campaign solution from LeadFormix, you can identify where recipients are in the sales cycle, and place them in different stages of lead nurturing. Prospects receive unique targeted messages (relevant to them) at different times, even if they are in the same email flow.

Drip campaigning is an effective way to keep in touch with prospects. Advanced drip email marketing from LeadFormix enables you to send a more personalized and targeted email message to your prospects. LeadFormix initiates email drip campaigns based on a trigger. Use any one of several triggers; For example, a campaign could be initiated when a visitor fills out a form on the website, when the prospect reaches a particular lead score, or when the visitor opts to obtain specified information. The marketing email manager may also initiate a drip campaign by targeting a particular list of prospects.

Drip Campaign Launch - The conditions for LeadFormix to initiate a drip campaign can be both implicit as well as explicit. The prospect’s clicks and website behavior is monitored and a campaign is initiated based on the prospect's intent and interest implicitly. LeadFormix can also initiate a campaign when the visitor explicitly requests particular information. This enables prospect segmentation and provides prospective buyers with information which is relevant to them within their buying stage (early to sales ready).

Drip Campaign Reporting - At any point in time it is essential to know how many prospects are present in each stage of the drip campaign, and whether prospects have reached the conversion stage and are "sales-ready". The advanced LeadFormix drip campaign solution can do this for you, as well as help you monitor the effectiveness of individual steps in the campaign process. You can easily evaluate the effectiveness of the campaign and determine where to make relevant changes to improve effectiveness.

LeadFormix Drip Email Campaign Benefits:

• Enables customized, personalized, targeted communication, making it highly relevant and engaging to prospects
• Optimizes the campaign to increase response rates during every step of the process
• Reduces time spent by sales teams in educating prospects
• Delivers higher conversion rates, and reduces the sales cycle

Know when your prospects are sales ready with LeadFormix's drip campaigns.