Data Mining – Simplified and Amplified with LeadFormix

Intelligent Data Mining and Sophisticated Analysis

The true value of data mining lies in helping define and focus strategies related to lead management. Using historical customer transactional data, predictive models are arrived at. This, when combined with the behavioral analysis of current visitors, can help marketers to better qualify leads and concentrate on prospects that are predicted to have a higher likelihood of responding to an offer. This highly sophisticated method can help identify which channel and which specific offer a prospect is likely to respond to and also automate the process.

Analyze data from different perspectives, and use it to better target customer offers and services, increase revenue-generating opportunities, and reduce marketing and sales costs.

• Drive revenue with more qualified leads
• Increase marketing and sales efficiency and effectiveness
• Demonstrate value and accountability to management
• Align marketing and sales focus and delivery

LeadFormix, an integrated lead generation platform incorporates online visitor tracking and behavioral analysis to provide a multi-dimensional view of leads, opportunities, and buying prospects. LeadFormix data mining converts customer and prospect data into true business intelligence.

Effective Data Mining Software – LeadFormix

• Sophisticated lead insight and data enrichment, customizable reports
• Easy-to-use user interface with graphs and charts for visual understanding
• One-screen presentation of prospect activity to facilitate decision making
• ‘Intent Graphs’ for easy interpretation of website activity of all visitors from a common organization
• Easy correlation of source of leads with their activity for fine tuning marketing programs
• Prioritization of lead scores based on prospect identity, buying intent and predictive models

Convert your customer and prospect data into true business intelligence with LeadFormix data mining solutions