Behavioral Analysis –Capture Online Visitor Intent | LeadFormix

Behavior Analysis - Know Your Online Visitor's Intent

Behavioral tracking has been a key tool in B2C marketing for some time. The best example of implementation of behavioral tracking of B2C sites is Amazon.com. Targeted email campaigns from Amazon.com let users know when the items they are interested in, or have looked at in the past, go on sale. Campaigns like this are triggered by information gathered and analyzed by tracking the behavior of the online visitor.

LeadFormix applies its own patented behavioral analysis capabilities for application in the B2B environment. This includes profiling of the online visitor, tracking visited pages, time spent on each page, keywords clicked on, visitor's location, time of visit, source that led them to your website, etc. The data is then categorized and analyzed to determine the visitor interest and intent.

LeadFormix Behavioral Analysis - Marketing Automation 2.0

LeadFormix online visitor behavior analysis tracks visitor behavior from the very moment they enter your website. By capturing the visitor’s "fingerprint" on the website, companies obtain in-depth knowledge about their intent and achieve a significant advantage in determining the best approach to targeting a marketing and/or sales response. Advanced LeadFormix behavioral analysis capabilities provide a competitive advantage to inside sales, sales and marketing departments who can then leverage this information for customized lead nurturing.

The LeadFormix solution also includes these integrated features and functions...all on a unified SaaS platform.

• Email Campaigns – A sophisticated email marketing campaign solution that enhances a company's digital marketing with the power of targeted and managed email.
• Phone Campaigns – An assisted dialing service which has been customized for the B2B sales process. Phone Campaigns is a revolutionary calling solution that leverages the intelligent analytics from LeadFormix to multiply the efficiency of your sales force.
• Lead Analytics – A comprehensive "buzz-generation" solution that leverages several social media channels to create visibility and awareness, and creates new sales opportunities aided by intelligent analytics from LeadFormix.

Advantages of LeadFormix Behavioral Analysis:

• Assesses the website visitor's intent and provides important, intelligent information about the product/solution the prospect is interested in
• Provides company level view which reveals the hierarchy in the purchase cycle
• Helps sales teams assess if a prospect is "sales-ready"
• Provides invaluable guidance for lead nurturing programs

Key Features

• Intent detecting tools aid in converting anonymous leads into prospects.
• Impressive dashboard features provide an opportunity view, not just a lead view
• Real-time collaboration features offer live connects with promising prospects
• Real-time analytics demonstrate the seriousness of a prospect, inferred by LeadFormix from prospect behavior
• Provides highly reliable online campaign analytics based on leads and live connects or Click-through to the website
• Provisions to create marketing partner network, using LinkedIn for example, for sharing opportunities with channel partners and affiliates
• Helps identify up-sell opportunities

Capture your visitor's 'Fingerprint' on your website with LeadFormix