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LeadFormix Blog

World Cups, Commentators, and the New B2B Buyer

World cup fever is truly upon us with some big surprises being served up already – Spain’s 5-1 drubbing, Portugal’s 4-0 mauling at the hands of Germany, and England actually playing decent football (despite loosing to Italy).

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Powerful Marketing Automation Designed for Marketing and Sales

CallidusCloud Marketing Automation is the only marketing automation platform designed for both marketing and sales. The extensible platform was purpose-built to give marketing powerful lead management and campaign automation, as well as provide sales with insight and intelligence into lead behavior and interest.

An easy-to-use, collaborative B2B platform, CallidusCloud enables marketing and sales teams to streamline their lead to money process and generate more deals, for more money, in record time.

With CallidusCloud you can:

  • Automate marketing: Manage lead scoring, nurturing and outbound campaigns to drive qualified leads for sales.
  • Generate inbound leads: Optimize your website to capture visitors with chat functionality, lead hooks, and SEO tools that increase conversions.
  • Create more opportunities: Unlock anonymous web visitors through lead intelligence and grow your pipeline faster.

Marketing Automation works with you, and is the only platform that grows with you. And best of all? Our transparent and predictable pricing model means sales and marketing can start growing revenues without any surprises.

Website Management

Optimize and enhance your website to be a lead magnet with powerful tools, insights and analytics. 

Marketing Activities

Run, manage and monitor your multi-channel campaigns from one single platform. 

Lead Management

Sort, score, qualify and manage your leads and send them racing down your funnel.


Get comprehensive reports on your activities and campaigns.

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